Last updated: September 2026

Tony’s Cambridge Walking Tours (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, make an enquiry or book a walking tour.

1. Who We Are

Tony’s Cambridge Walking Tours provides private guided walking tours in Cambridge, UK.

For the purposes of UK data protection law, Tony’s Cambridge Walking Tours is the data controller for the personal information described in this Privacy Policy.

Contact details:

Tony’s Cambridge Walking Tours
18 Rose Crescent
Cambridge
CB2 3LL
United Kingdom

Email: info@tonyscambridgewalkingtours.co.uk
Telephone: +44 7814 765151

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Information We Collect

Depending on how you interact with us, we may collect personal information including:

• your name;

• email address;

• telephone number;

• information you provide when contacting us or making an enquiry;

• booking and tour information, such as your preferred date, group size and tour requirements;

• correspondence between you and Tony’s Cambridge Walking Tours;

• payment and transaction information, where applicable; and

• technical information about your use of our website, such as your IP address, browser type, device information and cookie data, where this information is collected by our website or service providers.

We only collect personal information that is reasonably necessary for operating our business and providing our services.

3. How We Collect Your Information

We may collect personal information directly from you when you:

• contact us by email or telephone;

• submit an enquiry through our website;

• enquire about or book a walking tour;

• communicate with us before or after a tour; or

• otherwise provide information to us.

We may also automatically receive limited technical information when you use our website through cookies and similar technologies.

Where a booking or enquiry is made on behalf of a group, we may receive limited information about other members of that group from the person making the booking.

4. How We Use Your Personal Information

We may use your personal information to:

• respond to enquiries;

• arrange and manage walking tours;

• communicate with you about a booking or potential booking;

• provide our services;

• process payments and maintain transaction records;

• deal with cancellations, amendments, questions or complaints;

• maintain appropriate business, accounting and tax records;

• operate, maintain and improve our website;

• protect our website, business and customers against fraud, misuse or security issues; and

• comply with our legal and regulatory obligations.

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Contract – where processing your information is necessary to take steps at your request before entering into a contract or to fulfil a booking or other contract with you.

Legal obligation – where we need to process or retain information to comply with a legal obligation, including accounting and tax requirements.

Legitimate interests – where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. This may include responding to enquiries, managing our business, maintaining records, improving our services and protecting the security of our website.

Consent – where we specifically ask for your consent, for example for certain types of optional cookies or electronic marketing. Where processing is based on consent, you may withdraw your consent at any time.

6. Marketing Communications

We will only send you electronic marketing communications where we have a lawful basis to do so.

Where we rely on your consent, you can withdraw that consent at any time by contacting us at info@tonyscambridgewalkingtours.co.uk or by using any unsubscribe option provided in the communication.

You can also object to the use of your personal information for direct marketing at any time.

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to help the website function, understand how visitors use the website and improve the user experience.

Some cookies are necessary for the website to operate correctly. Other cookies, such as analytics or advertising cookies, will only be used where permitted by law and, where required, after you have given your consent.

You can manage or withdraw your cookie preferences through the cookie controls provided on our website, where applicable.

Please see our Cookie Policy or cookie notice for further information about the specific cookies used on this website.

8. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our business or provide your tour. These may include:

• walking tour guides involved in providing your booking;

• website hosting and IT service providers;

• email and communications providers;

• booking, payment or administrative service providers;

• accountants and other professional advisers; and

• government authorities, regulators, law enforcement agencies or other organisations where disclosure is required by law.

We only provide third parties with the information reasonably necessary for the relevant purpose and expect service providers processing information on our behalf to protect it appropriately.

9. International Transfers

Some third-party technology providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with UK data protection law and that appropriate safeguards are in place where required.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting and tax requirements.

The appropriate retention period depends on the nature of the information and why we hold it.

For example, booking and financial records may need to be retained for the period required by applicable tax and accounting laws. General enquiries that do not result in a booking will normally be deleted when they are no longer required for business or correspondence purposes.

We periodically review the information we hold and securely delete or anonymise personal information that is no longer required.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, disclosure, access or misuse.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information, including the right to:

• request access to the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your personal information in certain circumstances;

• ask us to restrict the way we use your information in certain circumstances;

• object to certain processing, including direct marketing;

• request the transfer of certain information to you or another organisation;

• withdraw consent where we rely on consent as our lawful basis; and

• complain about how your personal information has been handled.

Not all of these rights apply in every circumstance.

To exercise your rights, please contact us at info@tonyscambridgewalkingtours.co.uk.

We may need to verify your identity before responding to a request.

13. Complaints

If you have concerns about how we use your personal information, please contact us first at:

info@tonyscambridgewalkingtours.co.uk

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information about making a complaint is available from the ICO.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

15. Children’s Information

Our tours may be attended by children, but our website and booking services are not intended to collect personal information directly from children.

Where information about a child is reasonably necessary for a booking, we expect this information to be provided by a parent, guardian or responsible adult and will only use it as necessary for arranging or providing the relevant service.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal obligations or the way we process personal information.

The latest version will be published on this website and the “Last updated” date at the top of this page will be amended accordingly.

17. Contact Us

If you have any questions about this Privacy Policy, your personal information or your data protection rights, please contact:

Tony’s Cambridge Walking Tours
18 Rose Crescent
Cambridge
CB2 3LL
United Kingdom

Email: info@tonyscambridgewalkingtours.co.uk
Telephone: +44 7814 765151